Mexico-My Space

The Space for Expatriates

Marketing Mezcal: Kimo Sabe is no Tonto

Here's my latest musing, looking at how at least one mezcal marketing maven is actually targeting the hippie generation, at least in my humble opinion:

Alvin Starkman - Mezcal Educational Excursions of Oaxaca

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Tags: distillery, in, marketing, mezcal, oaxaca, tour

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